Update: Customers are becoming more private over the last few years. So now companies can make more money by selling aggregated information about their customers. For example, if you’re a restaurant you can use personal data to increase your sales and experience. When you are out and about (like you’re doing right now) you’ll notice the number of customers that are around you.
Think about this. Normally you might approach a restaurant or a bar and someone asks you to give them your personal information. Well, this data you just gave out to them, can be made more valuable to them and become a wonderful source of income for someone somewhere.
With artificial intelligence, a whole new technology is gaining more momentum in the business world. For example, if you combine your personal data with the data of someone else, they can run studies that can be helpful to you, but a lot more helpful to you. You can use it to get an idea of where you can make a difference. One company that has seen success in selling customer profiles is TuneOut.
turnout is one of the newest AI companies out there. They’ve seen some success by selling their data to other companies, such as YouTube! While this is a little odd to some who’ve never seen the company before, if you listen to the company you’ll understand why. They know that their information is valuable, but they’re only worth one penny. Well, now people like you can buy them a dollar! So it seems crazy when you think of how much money could be made out of one customer profile.
It’s no secret that the conventional ways of selling information are not working. Many current marketplace strategies are aging and struggling. People are becoming more passionate about how they are going to make sure their data isn’t collected, so they’re not going to do so. This means many businesses are only doing one thing, they’re trying to identify risk and do something positive in the market with that risk. This is creating an opening for AI companies that can help fill the void and augment existing businesses.
You can think of companies such as YouTube or Apple looking for ways to exploit customer data and results. While Snap, Inc., used their employee medical information to better track their performance, Apple put their DNA sequence on sale to get new recruits and retain existing employees. No longer will they have to worry about what kind of information will get put out there online. It’s important to understand that someone else could gather this information and give it to a competitor. So getting your own personal information will always be best. It’s going to be a difficult decision to make, but allowing the market to meet you where you are will give you the best opportunities at a higher price.
Now, how much money could you make if you choose to use your own data for self-improvement? Well, nobody really knows for sure, but we do know there are a few options.
Video1, a video production company, has already seen improvement after using an anonymized client profile to analyze their growth. They now see savings of 70% on an average video budget! All you need is small amounts of money to be a part of that program. While we can’t provide a calculator to do the math, there are lots of estimates you can do.
Say your idea of work is to build the next Black Eyed Peas video. A new client profile provides you with a way to analyze how you can create content that will attract new customers. This information gives you an idea of what customers want and what you might want to change. So if you’re setting out to create popular music for the likes of your son, be prepared to bring in new ideas and strategies to give your video a similar look to what it will have when it reaches a good number of customers. This takes it outside of the realm of just giving them a special highlight, it gets them further into the name and introduces them to your consumers.
TuneOut has been working with the sports industry for many years. The company knows exactly who you are, where you are, and it’s easy to use their information to give you valuable information in the stock market. This gives you the data to look at your personal data as a better business product. They’re trying to keep that information off of websites and papers as much as possible, so their data never gets sold and can only be used online.
While these alternatives work for a great majority of people, there are sure to be some hard decisions to make that aren’t really a trade-off you’d like to make. However, they do give you good information about your goals and income so you can run a business that works for you and your audience.

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